POSITIONED ADVISORY SERVICES·ROI Model

What clearer positioning is actually worth to your pipeline

Adjust the numbers to reflect your own practice. This models the revenue impact of a Clarity Sprint engagement against what it costs to run.

This tool produces estimates for illustrative and planning purposes only. It does not predict or guarantee any specific outcome for your practice.

Your current pipeline

Start with what's true today — your close rate, deal size, and lead flow.

15

The 12-month return below is always based on annual revenue. If you enter a lifetime figure, tell us the average client lifespan so we can convert it.

$8,000
18%

Of qualified leads that become paying clients.

What positioning changes

Sharper positioning typically moves three levers: how many qualified prospects reach you, how many say yes, and how much they're willing to pay.

+15%

Clearer messaging draws more of the right prospects — from referrals, your site, and outreach that finally lands.

+8 pts

Additional percentage points added on top of your current close rate — not a percent increase. At 18%, +8 pts means 26%.

Firms with untested positioning — not validated with clients or checked against competitors — have only a 1–3% chance of being a high performer. Only 34% of professional services marketers have genuinely differentiated positioning at all, but top performers are more than twice as likely to have it. Considered Content, B2B Effectiveness Engine, 2026 (~250 professional services marketers, 95% confidence, ±3%)
+10%

A clear, differentiated offer competes less on price.

Engagement cost

Projected impact

Modeled over the 12 months following the engagement, using annual revenue per client.

4.2× Return on the engagement investment, within the year
6 Additional clients won per year
$8,800 New average annual value per client
$52,800 Added revenue within the year
2.7 mo Time to recover the investment

At today's numbers, this practice wins 32 clients a year from 180 qualified leads. Lifting the close rate and average deal size the amounts above adds roughly $52,800 in yearly revenue — a 4.2× return on a $12,000 engagement.

Estimates only, not a guarantee. These figures are illustrative projections based on the numbers you entered and general research on positioning and messaging outcomes in professional services. They are not a promise, prediction, or guarantee of any specific result, revenue increase, client volume, or return on investment for your practice. Actual outcomes depend on many factors outside this model — including lead quality, sales-cycle length, market conditions, execution, and how consistently any new positioning is applied across your sales and marketing materials. Positioned Advisory Services makes no warranty, express or implied, regarding the accuracy or applicability of these estimates, and is not liable for decisions made based on this tool.

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Built by Positioned Advisory Services — Synchronize · Stand Out · Succeed

Disclaimer: This ROI calculator is provided for general informational and illustrative purposes only. It uses simplified assumptions and figures you supply, alongside general research on positioning and messaging trends in professional services, to estimate a possible range of outcomes. It does not constitute a guarantee, warranty, or prediction of actual results, and past or aggregate research findings referenced in this tool do not indicate what any individual practice will experience. Positioned Advisory Services disclaims any liability for decisions made in reliance on this tool. Consult your own advisors before making business decisions.